Outdoor Advertising
A dual channel outdoor campaign brought this payroll provider to the streets of the UAE. While commuters heard the name on the radio, branded taxis ensured they saw it too. Since the audience was constantly on the move, the graphics had to speak fast. Each panel was designed using bold visuals, minimal text, and a clear call to action.
Tools used: Adobe Illustrator
Design Files
Two versions of the vehicle wraps were produced for this campaign. Since this was an awareness campaign, the messaging was focused on connecting the keywords “payroll”, “WPS”, “salaries”, “pay” with the brand name. A fleet of 50 taxis were branded for a total of 6 months, with a design refresh built into the campaign schedule.
Version 1:
Version 2 (below) reflects changes that were made for a stronger visual impact on the road.
Passenger Side
Using strong contrast and oversized typography meant that the message was visible even at a distance.
Driver’s Side
The layout gave equal weight to English and Arabic, maintaining clarity across both scripts. Key terms like “WPS” remained in English to reflect how they’re commonly used in local business communication.
Rear
For the narrowest panel on the taxi, less was indeed more. A simple CTA that used the website address ensured legibility through the clutter of busy roads.
