Bearaby promises to deliver scientifically backed epic sleep with their range of weighted blankets. Their products are made of organic materials such as tencel, which is derived from the raw wood pulp of eucalyptus trees and is the inspiration for their mascot the Koala bear. The brand has a modern quirky persona across their communication.

The idea for the campaign is to use the story of ‘Goldilocks and the 3 (Koala) Bears’;
where the koala bears discover Goldilocks using their Napper as the blanket of choice that was ‘just right’.

Goldilocks sleeping illustration

The content of the following one pager introduces the benefits of weighted blankets and how there are different weights to suit everyone’s personal needs. There is also a short side blurb introducing a few products and the materials they are made of. Should anyone want more information, the link to the website/Instagram is mentioned at the bottom along with a few reviews Bearaby has received.